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OFF-ROAD SITREP

About

The off-road industry runs on relationships.
Off-Road Sitrep makes those relationships legible.

The off-road and overland aftermarket is a multi-billion-dollar segment with real public companies, real private equity activity, and real talent flows. Brunswick owns marine. Patrick Industries owns RV components. Fox Factory owns suspension. Stellantis just announced a Jeep-and-Ram-first capital strategy. Polaris and BRP move millions of units of off-road platforms a year.

And yet the people running brands in this space are reading the same trade press they were reading ten years ago. Press releases dressed up as journalism. Reddit threads. Phone calls between dealers. There is no industry intel layer.

Off-Road Sitrep exists to fix that. A weekly B2B newsletter for the people who run companies in this category, built on an AI-powered ingestion stack that watches more sources than any human editor could, with a fact-check gate that ensures every claim is verified against its source before publish.

The AI does the volume. The editor does the judgment. The network does the exclusives.

By the numbers

  • 150+
    brands tracked
  • 30+
    primary sources monitored daily
  • ≤6 hrs
    editorial time per issue
  • 0
    factual errors. The Claims-to-Verify gate is non-negotiable.

The editor

Brad Kowitz

Brad founded TrailRecon in 2015, growing it into one of the largest off-road YouTube channels in North America (672K+ subscribers). A decade of vehicle builds, trail recovery, sponsor partnerships, and product testing across Wrangler, Gladiator, Land Cruiser, Sprinter, and Patriot Camper platforms.

Before TrailRecon, Brad served 26 years in the United States Navy, retiring as a Master Chief Hospital Corpsman. The discipline that built that career is the same discipline behind Off-Road Sitrep's editorial standard: verify the claim, name the source, never publish what you can't defend.

He has direct relationships with brand founders, marketing leadership, and dealer principals across the segment. The editorial moat is the network. The newsletter is what makes that network legible to the rest of the industry.

Reach

Editorial standards

Fact-check gate

Every dollar figure, named person, percentage, M&A reference, and quoted statement gets extracted by a second AI pass and verified against its source item before the issue can publish. No exceptions.

Source protection

Tips and Inside Line items run off the record by default. Source identity is binding; we confirm the framing with the tipster before any item makes the issue.

Voice

Dry, fact-dense, no marketing language. Petition or Sinocism for the off-road industry, not consumer media. If we can't back a claim, we don't make it.

Sponsor placement

One sponsor message per issue, clearly labeled. We turn down sponsors whose product isn't industry-relevant. The reader trust is the asset; we protect it.

Free weekly. Unsubscribe in one click. Tuesdays at 6 AM ET.

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