B2B intelligence · weekly · Tuesday 6 AM ET
The intel layer for the
off-road industry.
Five sections, 800 words, zero fluff. We track 150+ brands, every public filing that moves the segment, and the trade press that covers it.
What you get each Tuesday
A weekly brief built for the people who run companies in this space, not the people who buy the gear.
The Lead
The single most important industry signal of the week, framed for executives. One thesis, three paragraphs of evidence, anchored in primary sources you can verify.
The Five
Five short briefs on what else moved this week. Ranked by importance, not by source. Brand names, dollar amounts, dates.
The Pattern
One cross-source thesis weaving multiple stories into a directional signal. What's converging, who's affected, what it implies.
The Inside Line
Off-the-record intel from sources inside the industry. The piece other newsletters can't replicate.
Sponsor placement
One sponsor message per issue, aligned with the audience. Industry-relevant only.
Why this exists
The off-road industry has scale, real money, and no B2B intelligence layer.
The North American off-road, overland, and adventure-aftermarket segment is a multi-billion-dollar category. RV, powersports, vehicle aftermarket, outdoor accessories. Public companies. Private rollups. Foreign capital chasing US channel position.
But the people running brands in it are reading the same trade press they were reading ten years ago. There is no Petition for off-road, no Sinocism for the aftermarket. Just press releases, Reddit, and gut feel.
Off-Road Sitrep is the layer that fills that gap. AI ingests the ~75 sources you should be watching but don't have time to. A human editor, embedded in the industry for two decades, decides what matters. Every claim is fact-checked against its source before publish.
Built by
Brad Kowitz
Founder of TrailRecon (672K YouTube). Retired Navy Master Chief Hospital Corpsman, 26 years. Two decades inside the off-road industry as creator, sponsor partner, and advisor.
More about Brad →Subscribe
Free for the first four issues. Paid tier opens at issue five.
Tuesdays at 6 AM ET. Unsubscribe in one click. We won't share your email.
Email handled by Beehiiv. Free weekly. Tuesdays 6 AM ET. Unsubscribe in one click.
Who's this for
Brand owners + operators
Founders and CEOs running aftermarket, accessory, and overland brands. You need to know what your competitors are doing before they tell you in the press release.
Marketing + brand leadership
CMOs and marketing directors at off-road, RV, and outdoor brands. Sponsorship decisions, channel reads, exec-team intel for your weekly briefing.
Dealers + distributors
Multi-line dealers and distributors. Inventory planning, brand-side risk reads, what the OEMs are signaling about FY plans.